Despite the ever-increasing importance of an online presence for businesses of all sizes and descriptions, many smaller businesses are not adjusting their strategy accordingly. In fact, according to a recent research report, a massive 60% of small businesses in the UK still have no online presence at all. But why is this significant? Does it even … Continue reading Why your business needs a website
According to ExactTarget’s 2014 State of Marketing report, mobile has become a priority for business owners – at least in theory. Some findings from the report that underscore this include: • 80% of marketers who use mobile believe it does (or will) increase ROI • 30% of marketers use location-based technology as part of their … Continue reading Where are we at in terms of mobile-friendliness?