Where are we at in terms of mobile-friendliness?

According to ExactTarget’s 2014 State of Marketing report, mobile has become a priority for business owners – at least in theory. Some findings from the report that underscore this include: • 80% of marketers who use mobile believe it does (or will) increase ROI • 30% of marketers use location-based technology as part of their … Continue reading Where are we at in terms of mobile-friendliness?